Privacy Policy

1. Local Processing of Color Tools

All interactive features on SwatchAtlas—including color code copying, dynamic WCAG 2.2 contrast calculations, and custom-resolution wallpaper rendering via HTML5 Canvas—execute entirely within your web browser.

Your selected color values, screen resolutions, and test inputs are never transmitted, saved, or analyzed on remote servers.

2. Google Analytics 4 & Cloudflare Services

We use Google Analytics 4 (GA4) to measure page views, traffic sources, scrolling, outbound link clicks, and file downloads. We also count color searches, color and palette copy clicks, contrast tool use, and wallpaper download clicks. These tool events record the operation and page address, with search terms and color inputs excluded. Google may process page URLs and titles, referral information, browser and device details, approximate location, and cookie identifiers. We do not send your color tool inputs or set a User-ID, and Google signals and advertising personalization are disabled in our site tag.

Google's processing of this data is described in the Google Privacy Policy.

SwatchAtlas is hosted on Cloudflare Workers Static Assets. We may use Cloudflare Web Analytics, a privacy-first web performance and analytics service, to measure aggregate traffic.

• Cloudflare Web Analytics does not use cookies or local storage.
• It does not track individual visitors across websites or create behavioral profiles.
• It collects aggregate, non-personal metrics such as page views, visitor country, and load performance to diagnose technical issues.

3. Cookies and Third-Party Trackers

GA4 uses first-party analytics cookies, including _ga cookies, to distinguish browsers and sessions. You can block or delete these cookies in your browser settings. No third-party ad networks or user fingerprinting scripts are embedded on this site.

4. Privacy Questions and Inquiries

If you have any questions or feedback regarding this policy, please reach out via email at contact@swatchatlas.com.